Golf equipment company Callaway is under intense fire over a driver advertisement showing violent behavior against women. The video showed a woman being thrown to the ground. Good Good Golf co-creator Garrett Clark issued a personal apology following growing outrage over the problematic video.
The backlash resulted in immediate fallout across the entire sport. Retail stores cleared items from their shelves. A planned Big Break reboot was pushed back by one week. In addition, the PGA Tour moved to cut sponsors associated with the ad, leaving a tournament in danger of being canceled.